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Posted On: May 1, 2013

The New Absorb LMS Web Site: What Happens When Designers Ignore Good Advice

The blatant^ design team ignored pretty much every suggestion I made for the design of our new Web site. "Let's add a lot of animated gifs!" I said. —"No," they said. "Animated gifs don't scale and we want the site to look good on all devices including computers, tablets, and phones." "Let's have music start playing as soon as a person arrives at the home page. That's so cool!" —"No," they said. "We want the site to load quickly." "Let's use a typewriter font! That would be hip and ironic since we're a technology company." —"No. That would just be stupid." They then went on and on and on about usability, user experience, design best practices, blah blah blah blah. Pompous snobs. In the end, this is what they came up with. (It's OK, I suppose.)

The new Absorb LMS Web site.